Selling to small business has always been considered costly. If one assumes that the sales effort was similar to the one required to make an enterprise sale (consider that for the SMB buyer, buying telephony was a big investment - to them), then quick ...
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Archive for June, 2009
How the Cloud is Changing the SMB Equation
Distribution works. With Funding.
Invariably every business plan I see - or every pitch I make to a VC - includes an element of 'channel' in it as a means of getting to market. But equally, the response is increasingly the same: We love the channel, but the capital to do it can be imme...
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The Wide(ning) World of Telephony is alive and well.
The recession continues. Notwithstanding the green shoots of better news of late (not including this week's upward revision of the California unemployment rate), times are difficult - with gusts up to miserable - for many. Yet one of the unsung joys of...
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